Bloggers {Unveiled}: Lara Casey from Southern Weddings/Making Things Happen

Today’s lovely guest in the Bloggers {Unveiled} series is one of the most inspirational ladies I’ve ever come across, Ms. Lara Casey!! Lara is currently Publisher and Editor-in-Chief of Southern Weddings magazine and launched Lara Casey Reps, a luxury market wedding consulting firm, in June 2009. Lara is also the founder of Making Things Happen which is an intensive designed to help release fear and harness your passion. I am without words to show my happiness that Lara made a stop by the blog today, although we’ve only “met” virtually through email a few times, she is just such a kind-hearted person and you can’t help but be inspired as soon as you talk to her. So friends, please join me in giving her a warm and lovely little welcome!

Blogger {Unveiled}:

How did you get started in the wedding world?
My mother is a French chef, so I caught the entertaining/wedding bug from her.  My grandmother was also a florist, so it runs in the family.  I started an event planning company about 8 years ago and, long story short, the magazine was born out of that.  I always wanted a place to showcase what fired me up. This all started when we launched the Southern Weddings daily blog in 2007. It was a place for me to share what I loved in weddings, what was inspiring me and to show Southern brides that there was more to telling their unique love story than tulle and stuffed chicken. The blog caught on like wildfire, and people got so excited about a modern look at weddings in the South. The print magazine was born out of the incredible feedback from the blog. I am so grateful for the work we do because our job is to tell these authentic love stories. I love my “work.”  We’re not corporate or owned by some big publishing house.  We do the layout, write the editorial, organize the advertising – and everything else – ourselves.  We have a few other great people who help us, but it’s really just the three of us in the office every day.  We are self-published, which is a rarity nowadays.  We’re really, really small.  We never want to grow to the point where we can’t give personal attention to what matters most.  We are really grateful for that.  Out of my work with Southern Weddings, I started Making Things Happen and Lara Casey Reps, which is where I spend the majority of my time now.  I love working with luxury wedding professionals to build authentic profitable businesses.

What is your makeup staple?
Most days, I wear no makeup.  I generally only put it on for events, photo shoots or big meetings.  I’ve been using the same products for a good 10 years because they never fail me.  Lancôme Tient Idole foundation, Almay concealor, Lancôme translucent powder, Almay mascara in an auburn tone that matches my hair color, Nars Orgasm blush, and Lancôme eye shadows.  But, my favorite makeup staple, if this counts, is false eyelashes.  I can’t live without them for events!

What’s one thing that others don’t know about you?
I have had TCBY four times this week!  Eeek!  I’m newly pregnant ( http://laracasey.com/blog/2011/04/05/my-favorite-blog-post-ever/ ) and it’s the only thing that settles my stomach!

What’s one piece of advice you would give to others trying to get started with their own business?
Be authentic, gracious, honest in communication and above all, put your real priorities first.  For me, that’s God, my family and my health.  Never feel like you have to go through the trenches in the early stages of business.  I did for a long time when I started and have since learned that there are ways to do things right the first time.  Balance is so key.  If you don’t have life balance, it will affect your work in big ways – especially early in business.  Take care of yourself. I’ve written a whole series dedicated to building a solid foundation and clearing the clutter in life and business:  http://laracasey.com/blog/2011/03/02/the-challenge/

What is your favorite part about weddings?
God.  The true meaning behind marriage.  When a wedding celebrates real love, it shows in all the details.  You can feel it.  It changes people.  There is nothing better than that!

What is your hobby outside of blogging {is there life outside blogging}?
Honestly, I’ve made my “hobbies” into my life’s work.  My life is my work in a beautiful way (I couldn’t always say that).  I wear so very many hats in business – with Southern Weddings, Lara Casey Reps, Making Things Happen, etc - and I truly love them all!   I feel so blessed to do the work I do and work with these inspiring women every day!

To learn more about Lara, go here.  To see the entire lineup of lovely contributors to the Bloggers {Unveiled} series, click here and make sure to pop back in every Friday to get to know the people behind your favorite blogs!!

Happy Friday everyone!

  • Kathleen@weddingswaterside says on April 8, 2011 Reply

    Love Lara Casey! While she’s inspirational via print and blogosphere, wait until you meet her in person! She’s got such great energy, it’ll keep you glowing for weeks after.

  • Brit @ Landlocked Bride says on April 8, 2011 Reply

    Lara is seriously one of my most favorite people. She is honest, caring and so full of so much positive energy. It is a blessing to have her in my life. Truly an inspiration to anyone. Thanks for having her on!

  • kate says on April 8, 2011 Reply

    I loved reading this post! I found Southern Weddings when I was planning my wedding three years ago. Since then I still visit the blog and follow Lara Casey via her personal blog, tumblr and twitter, she is so inspirational! Would love to attend one of her Making Things Happen sessions one day and meet her in real life! Great post today!

  • Diana says on April 8, 2011 Reply

    What an amazing woman. I love that their magazine is local and true. Congrats on all of her success and her pregnancy! I have to say that I loved all of these women so far in the bloggers unveiled but I have to say she has been my favorite so far, love her answers.

  • Rhiannon {Hey Gorg} says on April 8, 2011 Reply

    I adore Lara tremendously. She is super sweet, successful and emulates everything I can only hope to be one day :) Great post again Jacin! xo

  • Lisa says on April 8, 2011 Reply

    Lara seems like such an incredible person, and working for Southern Weddings is my dream job! All her answers here are so honest and inspirational. I love that she isn’t afraid to talk about her faith, and how it is such an important part of her life and her businesses. Thanks so much for sharing, Lara, and I know you’re in everyone’s prayers for a safe and wonderful pregnancy!

    Have a great weekend, Jacin!

  • Jill@teenagebride says on April 8, 2011 Reply

    I love that her profession kind of runs in the family. It makes it so much more fun!!

  • Koru Kate says on April 8, 2011 Reply

    Great introduction! I will have to check out Southern Wedding now. Congratulations to Lara on her pregnancy~

  • erin * sparkle & hay says on April 8, 2011 Reply

    oh what an inspirational interview!!!! & i LOVE her reason for starting SW “to show Southern brides that there was more to telling their unique love story than tulle and stuffed chicken” could it be any more perfect?! hoping to get to a MTH someday soon… :)

  • Spun Sugar Suite says on April 8, 2011 Reply

    Great interview! I can’t wait to learn more about her, her businesses sound fascinating!

  • Kayla says on April 8, 2011 Reply

    I love when you unveil all these lovely ladies. Not being a wedding blogger I don’t follow a bunch of you but I find new ladies through these posts that I can’t help but get obsessed with!

    Ramblings of a Small Town Girl
    Fanciful Brainstorm - Tumblr

  • Nicole says on April 8, 2011 Reply

    Her answers were awesome! :)

  • Lindsey says on April 8, 2011 Reply

    Love this! She offers so much information in just a few questions….and i LOVE that she says God is her favorite thing about weddings…so true.

    Thanks for sharing!

  • Laura *You Stir Me* says on April 8, 2011 Reply

    I love Southern Weddings and now it’s so nice to get a little peek into Lara Casey. It’s so nice to hear that the company is still small, even after all it’s success! I love that. This is a great series, Jacin!

  • Em says on April 8, 2011 Reply

    woot! love Lara and I think you are doing such a sweet job with this J! xoxo

  • Katherine {flower & honey} says on April 8, 2011 Reply

    SO much love and respective for Lara! She showed me how to believe in myself and trust my gut. Best of all, she’s a SUPER nice person! So so kind.

    Jacin, I’m seriously LOVING this series. You’re picking the cream of the crop to interview! It’s fantastic. xo

  • Lena says on April 8, 2011 Reply

    What an amazing interview-I think the single most wonderful thing she said was that her hobbies are her work! What a blessing and a terrific way to approach your career!

    Have a wonderful weekend, darling!

  • Chandra ~ Oh Lovely Day says on April 8, 2011 Reply

    Another great featured blogger Jacin! I’ve followed Lara and SWMag for a long time and really hope to attend a MTH in the future. Wise words and very inspiring. And congrats Laura on expecting a baby. The morning sickness (or all-day sickness as I call it) does get better :) I had pinkberry all the time during mine!

  • Tiffany says on April 9, 2011 Reply

    Very beautiful post, Lara seems like such a wonderful person and so pretty too! Have a great weekend!

  • gwen says on April 10, 2011 Reply

    ok — i didn’t know lara’s story + the extent of what she does. i have to thank you for sharing this on your blog. it has inspired me TREMENDOUSLY. thank you. xxoogg

  • Victoria Sharkey says on April 15, 2011 Reply

    She’s every bit as wonderful in person. SO thankful I got a chance to meet her and I am constantly inspired by her, EVERYDAY!

    This series is great Jacin!

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